ADVANTAGE AUSTRIA presents “Austrian Design - Pleasure & Treasure”
For the eighth time ADVANTAGE AUSTRIA will be showcasing a top-class selection of the latest design products from Austria parallel during Milan Furniture Fair.
This year, the event will be held in the Sala Reale, which once served as the royal family’s private waiting room at Milan’s Central Station. The exclusive location opens its door for the first time in history during “Fuorisalone”, and will host the Austrian exhibition under the motto “Pleasure & Treasure”, a concept created by the international renowned and recognised architects Vasku & Klug : “We are transforming the magnificent Sala Reale, once the waiting room of the Royal House of Savoy, into a design pool.”
The architects. Vasku & Klug
Visitors will have to wade through a sea of foam to find their way to the exhibits. Furniture and interior products from more than 40 Austrian designers and manufacturers are set to be showcased using this explorative approach.
The exhibition will showcase a wide range of products from Austrian interior design – from home accessories such as table mirrors to office furniture, tableware and lighting. The exhibits themselves were selected by a jury of four experts based on criteria such as degree of innovation, craftsmanship as well as formal, aesthetic and functional qualities.
“The level of the submissions was very high”, explained Reanne Leuning, Project Manager and Director of Creative Industries at ADVANTAGE AUSTRIA. “We are very much looking forward to presenting the high-quality design objects to a specialist international audience in an integrative and charming way.”
ADVANTAGE AUSTRIA has been organizing the group exhibition since 2010, supporting designers and manufacturers in branching out to an international audience and anchoring Austria as a powerful design nation. The event is supported by “go-international”, an initiative of the Austrian Federal Ministry for Digital and Economic Affairs and the Austrian Federal Economic Chamber, in addition to the Austrian Furniture Industry and the Austrian Federal Chancellery.
“Austrian Design - Pleasure & Treasure” –
Austrian design exhibition in Milan 9-14 April
Daily from 10:00 am - 9:00 pm, free entry
Stazione Milano Centrale – Sala Reale Piazza Luigi di Savoia 1
