2019 Lambrate Design District


Officina Ventura 14 - ph. Mattia Greghi

During Milan Design Week 2019, Lambrate Design District will promote sustainability, creativity and trade through various events, exhibitions and installations spread over more than 13,000 square meters of exhibition space.

For the seventh year, Din - Design In will take place; a collective exhibition organized by Promotedesign.it that will show the projects of more than 100 designers, companies and design schools, including the D'Annunzio University of Chieti-Pescara.

At via Conte Rosso 35, the Trash2Treasure Lab will offer several workshops about sustainability and upcycling. The lab will accompany the launch of the trash2treasure platform, which will go live in early April with the goal of connecting industrial companies and designers to give new life to what would be destined to remain waste.

Habits design studio (via Oslavia 17) will be the home of Braun at the Fuorisalone 2019, an exhibition that will contain an interactive historical exhibition on the brand, with projections never seen before. An exhibition on the new styles of domestic life with projects carried out in the last 3 years in the Smart Design - Scuola del Design Politecnico of Milan and a show cooking event with tasting of experimental products. Among the topics, stands out Zero Waste, the area dedicated to the reduction of food waste by proposing a reuse of food leftovers, always guaranteeing good consumption that does not compromise the final quality.

SWISS KRONO GROUP will rely on Pinocchio to tell the BE SUSTAINABLE project to raise awareness on the issue of ethical and eco-sustainable production. The project, that has obtained the patronage of the City of Milan and the National Carlo Collodi Foundation, is a widespread exhibition that will be presented in three places of the Milan Design week: Brera, Piazza San Fedele and Lambrate. The Caberlon Caroppi studio will recreate the belly of the whale at the Spazio Donno in Via Conte Rosso. Special importance will have the interactive space dedicated to sharing the message of Pinocchio, #nolies, where you can take pictures with the character.

HOTEL REGENERATION social space | social life | social time, designed by Simone Micheli in collaboration with Hotel & Tourism Forum, PKF hotelexperts & AboutHotel, will return, for the second year, in the venues of OfficinaVentura 14 and will be tinged with social media. Hospitality, smart technology, and avant-garde design blend together to create a happening of great expressive and content value in which the environments that usually make up the hotel take on unexpected shapes, based on the changed needs of contemporary man and aimed at favouring the interaction, information exchange, hybridization of functions. The idea of being social, of communicating, pervades the whole space giving life to new ways of thinking and movement for the guests.

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