"The Material is The Message" by Snarkitecture X Laufen

LAUFEN will present a special installation at the FuoriSalone in collaboration with the visionary studio Snarkitecture. The materials of the industrial ceramic production are the ingredients of an exceptional Snarkitecture installation that sets out to narrate the world of LAUFEN in a novel and very direct way.

At the most historic crossroads of Milan, inside the innovative and lively 5Vie (5 streets) district, Teatro Arsenale will host Laufen in a fascinating space still bearing architectural reminders of its former religious function, as the setting for the installation titled " The Material is The Message". 127 years of history recently celebrated, and a future full of new challenges to be met: the interpretation of the identity of Laufen is supplied this time by the New York-based firm Snarkitecture, known for its ability to stimulate the senses and the imagination.

The conceptual and experiential itinerary will connect two precise points: the origin, represented by the material, and the arrival point that is the finished product. A mountain of clay looms beside the installation.

materials. From clay to ceramic, from powdered earth to liquid slip, all the way to the silky polish of SaphirKeramik: the installation "photographs" that various stages of the material, without filters, without alteration, in an essential perspective. Laufen washbasins, stacked in a precise three-dimensional sequence, conveys the concept of serial production: the perfection of a product that repeats and repeats, always identical, a performance that is extremely difficult to obtain in large numbers in ceramics, and a result Laufen has worked in innovative ways to achieve