VENTURA CENTRALE: A WONDEROUS WORLD OF DESIGN

The 16 vaults under the Ventura Centrale train station will this year be host to: Maarten Baas (The Netherlands), Aria (Italy), Noroo Group (Korea), AGC (Japan), Lavazza and Gufram (Italy), Rapt Studio (US), Sky-Frame (Switzerland), Lensvelt & Modular (The Netherlands, Belgium), Weltevree (The Netherlands), FREITAG (Switzerland), TAKT PROJECT (Japan), Yamaha Corporation Design Laboratory (Japan), Cosentino (Spain), Humanscale (US), DNP (Japan), dpot modern and contemporary Brazilian furniture (Brazil).

Noroo Group

Lensvelt together with Modular Lighting Instruments will exhibit a furniture collection by an eminent list of designers, architects and artists like Maarten van Severen, OMA, Gerrit Rietveld, Maarten Baas, Fabio Novembreand many more. The theatrical scenery will be designed by JPS Architects.

Rapt Studio "Tell me more" installation (rendering)

The Salone del Mobile debutant Rapt Studio (US) will explore the emotions of connection in the interactive installation Tell me more at Ventura Centrale. Upon arrival, visitors will encounter drapery-clad "stages", within which each person is asked to answer a question posed by the stranger who has preceded them. The guests will next move into a lounge, where they are encouraged to strike up a conversation with the people all around. For the presentation the studio is working together with Rich Brilliant Willing, Moooi Carpets, Mae Engelgeer, Erik Bruce, Dzine, Sancal, Blå Station and The Bradley Collection.

Come To Light by ARIA, design by Luca Moreni & Roberto de Zorzi, photo credits: Ivela

And last, but certainly not least, Ventura Centrale will host the world premiere and a special project featuring the latest work by internationally renowned designer Maarten Baas. During Milan Design Week, Baas will confront and entertain visitors with his artistic interpretation of what he has dubbed the 'attention economy'.

Address Via Ferrante Aporti 9,

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