Panasonic Design mark 100th anniversary with ‘TRANSITIONS’: an immersive installation at Milan desig
Panasonic are marking their 100-year anniversary at Milan Design Week with a landmark installation and series of talks called ‘TRANSITIONS by Panasonic Design’.
The installation explores the role design will play in improving our physical environment and emotional wellbeing in the future. It also marks Panasonic’s transition towards a new creative philosophy: designing products and services and experiences that go beyond physical products to address emotions, the environment, and wellbeing.
A large scale immersive water-drop pavilion containing the purest air in Milan…
The immersive installation is contained within a large ‘water-drop pavilion’, 20m in diameter, in the impressive courtyard of the Pinacoteca de Brera, home of the Brera Art Gallery. Visitors are invited to embark on a transition of their own: from the busy fair environment to a moment of calm and relaxation. Inside, they are transported from the hectic fair into an oasis of calm with the cleanest, purest air in Milan from Panasonic’s latest air purification technology. Visitors will wander through a cooling, ultra-fine, dry mist created from Panasonic’s green air conditioning technology. Atmospheric sound design, lighting and visuals will add to the calming experience. The installation is subtitled ‘Air Inventions’, referencing Panasonic’s transition to products and experiences that address the more intangible elements of everyday life.
Shigeo Usui, Director of Panasonic Design, commented: “Over the past 100 years, Panasonic has improved peoples’ lives through technology and physical products, from light bulbs to washing machines. Our new creative philosophy focused on the ‘culture of life’ will allow us to go beyond the physical and enrich the whole culture of a person’s life, including health, wellbeing, feelings and experiences. ‘Transitions’ represents this shift by exploring how we’re looking at ‘re-inventing’ the air we breathe and how we experience the world around us.”
The installation showcases Panasonic’s NanoeX technology, a system that uses moisture in the air to create electrically-charged water molecules that remove toxins from the air. The cooling, ultra-fine, dry mist that fills the space is created from Panasonic’s ‘green’ air conditioning technology, which encloses cool pockets of air within clouds of mist.
As part of ‘TRANSITIONS’ at Milan Design Week, Panasonic will host a series of panel discussions on the theme exploring the ongoing impact of design and technology on our culture, living spaces and communities.
Transitions in Living Spaces, Wednesday 18th of April 2018 at 4pm
Transitions in Culture, Thursday 19th April 2018 at 4pm
Transitions in Community, Friday 20th April 2018 at 4pm
Venue: Pinacoteca di Brera, ‘Passion Room’, Via Brera, 28, 20121 Milan, Italy
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Installation dates & time: Tuesday 17 – Sunday 22 April, 11:00 – 21:00
Venue: Pinacoteca di Brera, Via Brera, 28, 20121 Milan, Italy
Visitor information: Visitors can spend approximately 5 minutes within the installation.
