Archiproducts Milano 2018: ‘Design Experience’

70 international brands selected for the 2018 edition. At Milan Design Week, via Tortona 31

The spaces of the Via Tortona Hub will host numerous brands, architects, journalists and qualified visitors in a brand-new look, with an ambitious project with multiple identities.

Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine e Aylin Langreuter, Veronica Leali and Matt Lorrain gave their contribute to the design of the space. Each of them focused on different areas, working in full synergy with the Archiproducts Milano Art Direction. The façade design visually transmits the idea of ‘filing’.

A concept that, with different shapes, can be found in three other spaces of the building designed by the Elisa Ossino team. A path, whose concepts of ‘filing’ and ‘serial nature’ are translated into a combination of geometries and colours, constantly reminding of perceptive plays between a two-dimensional and a three-dimensional vision.

Special guest of the 2018 edition will be the installation IN TOTO – Montreal in Milan. Curated by Azamit, style icon and visual storyteller for Montreal, the project pays homage to the contemporary design of the Canadian city, ‘beautifully tormented and tinged with post-industrial melancholia’. A selection of seven designers, whose objects resonate the soul of the city.

“The Design Experience” Archiproducts Milano Via Tortona 31 – Underground stop: Porta Genova April 17th-22nd / h10-21