GUFRAM presents ROXANNE by Michael Young @ 100% Design, London

London is the perfect setting for Gufram to present a new collaboration, another way of reinterpreting the ironic, irreverent and pop spirit of the most Radical brands in the design world. At 100% Design, September 20th – 23rd, Gufram will present its new partnership with Hong Kong–based designer Michael Young who, to homage the playful and colourful soul of the brand, designed the Roxanne armchair.

The newest addition to the company's catalogue will be showcased in a special booth designed to enhance the shapes and colours of the piece. As well Roxanne will be on the main stage of the fair for the opening talks with its authors Michael Young on September 20th at 11am: he will talking us through its design philosophy and also explaining the concept behind his new collaboration with Gufram.

The name of this seat evokes music: in fact, Roxanne is one of the most famous songs ever performed by the Police. And music played a fundamental role in the conception of this sinuous armchair: Gufram, able to experiment thanks to its expertise in working on polyurethane foam, was one of the main suppliers of seatings for Italian discos designed by some of the most innovative and eccentric Italian radical designers of the Seventies. Roxanne is a homage to that legacy. Michael Young's forms have always combined ergonomics with technology, sinuous looks and cutting edge materials. The armchair, all made in polyurethane foam, has been designed with the aid of an innovative computer program to build a highly ergonomic and comfortable form. Roxanne is the perfect choice for clubs, restaurants, hotel lobbies and lounges: being fully customisable using the most diverse fabrics, it becomes a design landmark in the environment giving it the perfect twist.

100% Design - Olympia, London September 20th – 23rd, 2017