Design Pride 2017 - 5Vie to Piazza Affari

The new edition of the street parade is promoted by design brand Seletti , by the no-profit association Wunderkammer and YOOX the fashion, design and art online marketplace.

The PRIDE DESIGN march ,ironic and colorful procession of floats, music, dance, performances will be held on Wednesday, April 5 from 6pm , starting from Piazza Castello, passing through the 5VIE district and culminating its journey in Piazza Affari with a big final party.

A new aspect of this edition, is the DESIGN PRIDE willingness to focus on the dialogue between designers, students, universities and companies , thus becoming a platform to exhibit the good side of globalization : an opportunity for creative people from all around the world to present their projects and working with the traditional craftsmen of their own country.

YOOX will distribute the selected products worldwide by positively promoting

local artisans’ talent. Students of the University, of design schools and academies from all around the world have a great opportunity to make their work known through an unconventional showcase.