SOU FUJIMOTO installation for COS

COS announced its partnership with Sou Fujimoto to create a specially commissioned installation that will showcase in Milan during Salone 2016.Open from 12th – 17th April, the collaboration marks the fifth year of COS’ involvement in Salone del Mobile, having worked with Nendo and Snarkitecture in recent years.

We are grateful to Mrs Lisa PIERCE at COS Great Britain Communications office for her kind help and for sending the press release and info despite the lack of co-operation of COS italian PR agency (Karla OTTO) that refused to help us with details and images to be published.

The highly esteemed Japanese architect, Sou Fujimoto is well known for his innovative designs that push the boundaries of minimalism and negative space, sharing in the COS vision of timeless and modern design.

Inspired by the COS fashion collection the installation will be a play on space, light and darkness, creating a novel and immersive experience. The installation will create an infinite forest of light that captures the movement of visitors and interacts with people within the space.

Inspired by the city of Tokyo as an architectural forest, and the similarities shared between the city and a forest, Sou Fujimoto has embraced the concept of the intangible aspect of light and the relationship between nature and man-made objects.

Sharing the COS approach for stylish, creative and simple design, Sou Fujimoto states that Fashion and Architecture affect our lives and behaviours in similar ways. Season on season COS have been inspired by Sou Fujimoto’s work and his love of experimenting with innovative techniques.

The ‘Forest of Light’ will create an ever changing interaction between the space, your body and your emotions with no two visitor experience being the same. The lighting will react to the people within the space making different variations of light density, mirrors will create an infinite affect, and natural forest noises will echo throughout.

Sou Fujimoto established his company Sou Fujimoto Architects in 2000. A multiple prize winner, he was granted first prize at the international competition for Taiwan Tower and Beton Hala Waterfront Center in 2011, and was awarded the Grand Prize at the AR Awards in 2006. Having designed houses, temporary installations and medical and cultural facilities, Sou Fujimoto is now recognised as being at the forefront of design throughout the world. His most acclaimed work comprises of the Serpentine Gallery Pavilion 2013, House NA and Musashino Art University Museum & Library in Japan.

In Milan - Teatro Arti Via Borgogna