At "A Life Extraordinary" exhibition in Milan visitors could experience a world where lighting,
scent and surface teased and awakened the imagination and senses.
During Milan Design Week, Moooi exhibited an immersive and inspiring display. The lifestyle brand continues to breathe life into design and bring the unexpected.
In this year’s exhibition, tactility was set to take centre stage.
“Our showcase embodies the essence of 'The Living Room' a dynamic concept that transcends traditional design boundaries. At Moooi, we influence senses to create an immersive experience, infusing rooms with vitality and poetry. This year, we invite visitors to explore a multisensory journey where touch, sight, scent, sound and feeling converge to tell a uniquely human and personal story. Making tactility palpable, we are transforming every space into a living work of art infused with life.”
- MARCEL WANDERS, FOUNDER AND CREATIVE DIRECTOR MOOOI
GREEN HOUSE BEDDING COLLECTION
Moooi’s new Green House Bedding is a botanical capsule collection set to elevate routine. Each design
within the collection transforms the bedroom into a sanctuary and the bathroom into a spa. Featuring lush
and comfy duvet sets, decorative pillows, bedspreads, bed scarves, kimonos, plush towels and royal robes, this collection is crafted for indulgence and functionality.
The bedroom items deliver a blend of cushy comfort and romantic charm. Exuding creative luxury, Moooi’s
Bedding Collection features lush details, mesmerising patterns, and responsibly sourced fabrics such as silk, wool, and sustainable cotton.
MOOOI PUSHES BOUNDARIES WITH EVERYHUMAN AI-INFUSED PERFUMERY
For Milan Design Week 2024, Moooi X EveryHuman has crafted a unique fragrance, powered by AI, to
intermittently perfume the exhibition space. Visitors able to sign up for scent coaching sessions.
“We are on a mission to empower everyone to explore, create and play with scent. To let you
connect more deeply with who you are and how you perceive yourself.”
- ANAHITA MEKANIK & FREDERIK DEURINCK, FOUNDERS EVERYHUMAN
EveryHuman is the creator of the world’s first public AI scent design platform: Algorithmic Perfumery. Their endeavours sit at the crossroads of art, science, and technology. It was born out of the encounter between artist-technologist Frederik Duerinck and scent designer Anahita Mekanik. Together, they aim to offer a new way to interact with scent by placing users at the heart of the creation process. This shift in perspective radically challenges the current model offered by the industry and questions why 800 people decide how the world smells for 8 billion humans.