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Google "Making the Invisible Visible" at MDW2025

  • Immagine del redattore: designactionwithus
    designactionwithus
  • 11 apr
  • Tempo di lettura: 1 min

In a multispace installation at Garage 21 the exhibition shines a light on art and design as acts of alchemy that bring ideas to life. Co-created by Google’s Chief Design Officer of Consumer Devices, Ivy Ross, and her design team in collaboration with the light and water artist Lachlan Turczan.

With Making the Invisible Visible, Google strives to show how abstract ideas are translated into tangible forms to be felt and experienced through Turczan’s artwork and the design of Google’s latest hardware products.



Upon being welcomed into the exhibit, guests entered Lachlan Turczan’s latest artwork, Lucida (I–IV), a series of spaces sculpted entirely out of light. These luminous veils ripple through mist, forming shifting environments that blur the boundaries between the tangible and intangible. Light, typically a fleeting presence, takes on a material permanence, transforming into something that can be touched, inhabited, and felt.



As guests moved through this light, which is made coherent through large-scale optics, their physical presence activated the work. Light bends, flows, or solidifies into structured planes, responding with fluid dynamism. By giving light the qualities of physical matter, Lucida hints at a future

where form no longer relies on physical mass, but instead on energy and perception. Light, here, was not just seen—it became the very architecture of experience.


From there, the exhibit experience shifted from artistic expression to the practice of design as

guests moved into the next two spaces, each highlighting the story behind a particular Google

hardware device.


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