An exhibition exploring the emotional side of making your move to your first home. Padiglione Visconti, the 1244-square metre venue where over seventy-seven thousand joined the IKEA exhibition during Milan Design Week 2023, has been transformed into an IKEA playground. Expertly designed by long-time IKEA collaborators; architect Midori Hasuike and spatial designer Emerzon, alongside renowned lighting designer Anders Heberling, the exhibition aims to spotlight the often contrasting, but frequently similar ways we deal with moving out on our own for the first time.
IKEA unveiled the new gaming collection BRÄNBOLL as well as the latest Nytillverkad launch and a sneak peek of Tyg, an upcoming collection of pre-cut fabrics.
The BRÄNNBOLL collection is inspired by the evolving and diverse needs of gamers and those who live with them. The fifth drop of the Nytillverkad collection features the reimagined KLIPPAN sofa and the POÄNG armchair, two of our most iconic and beloved designs from IKEA designer Noboru Nakamura. Embracing a strong Scandinavian design identity, both collections boost a vibrant color palette that speaks of optimism and is designed to enhance daily lives.
During the press event Ingka Group CEO, Jesper Brodin, showed a preview of IKEA Live Studio, a new in-store experience that will be piloted at the IKEA Oxford Street Store. The 25m² space is a hub for crafting fast-paced content with local London content creators, right before your eyes. With Live Studio, IKEA aims to produce dynamic content at lightning speed that resonates with local and global audiences. Visitors to the Oxford Street store will also see the content displayed on the store’s windows.
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