MADE IN CATTELAND is the last project by Maurizio Cattelan: the most controversial Italian contemporary artist surprises its audience once again and announces the presentation of an “art for all” project dedicated to the most important museum shops in the world.
MUSEUM LEAGUE is the preview of a new incursion: a homage to all contemporary art fans, who will finally be able to declare their love for their favourite museums with real hooligan scarves. The idea comes from the fact that museums are more and more meeting spaces for art lovers: contemporary art institutions are, nowadays, reference points for communities, just like soccer teams.
Many international museum already agreed to be part of this project, and each one will be selling the scarves in their shops and e-shops: the idea is to build a growing museums’ league which could potentially involve all the international players in the contemporary art world.
“Inspired by Joseph Beuys’ quote ‘everybody can be an artist’ I like to think that ‘everyone can be a collector’”, Maurizio Cattelan explains. “MADE IN CATTELAND tries to redesign the shape of museums’ gifts shops: their audience is the same as art shows, but most of the times their offer has nothing to do with museums or the works of art displayed in them. Visitors are usually forced to pass through like in a duty-free shop. Why shouldn’t the shops have the same aesthetic path as the museums themselves?”.