During this year’s Salone del Mobile in Milan IKEA will showcase an interactive exhibit that will aim to define the living room of the future.
"For many people, the living room is the most important room in the home," said IKEA design manager Marcus Engman in a statement. "It's a room that is both public and personal where you can show who you are and who you want to be. But the functions and furniture people need in the living room are rapidly changing. As a curious company, it is our job to accept the challenge of these new needs and redefine the living room."
In Milan, IKEA will share how far we have come. They will do it with a festival in Via Ventura 14, in a warehouse in the heart of the Lambrate district, where there will on show some of their ongoing and new collaborations (with HAY, TOM DIXON and other designer) , six new collections and much more. All in an energetic mix of workshops, installations, interviews, music, live prototyping and happenings.
IKEA will also host a film festival in British designer Tom Dixon's Multiplex, where Dixon will be showing Delaktig, his new line for the company. In the collection, Dixon and the team at IKEA worked to redefine the notion of comfort. The line was produced in an open-concept format with 30 students from London's Royal College of Art collaborating with Dixon on the project and updating the furniture with fabric by Bemz, a purveyor of customized covers for IKEA furniture.
At Teatro Manzoni, Tom Dixon´s venue, IKEA will run a Film Festival, sharing the idea behind the DELAKTIG project, the collaboration between IKEA and Tom Dixon which evolved from the idea of challenging the conventional concept of comfort. The journey of this initiative will be showcased in Milan through visuals, people and products. This will also be the first time the open source platform will be at display.