NOROO Group, the leading Korean industry in the color sector, presented at Milan Design Week 2024 the ‘Hong Chul Wonderland' project in Tortona District
NOROO shows its color trend in collaboration with the visionary Spanish artist OKUDA San Miguel.‘Hong Chul Wonderland' was a space that emanated positive energy through colors inspired by South Korean entertainer and entrepreneur, Ro Hong Chul.
He is well-known for his challenging activities with his energetic and optimistic character.The facade of Officina 3, one of the most iconic buildings of the Fuorisalone, was covered in the new colors selected by NOROO and created by Okuda San Miguel.
Okuda San Miguel (Santander, Spain.1980) currently resides in Madrid. His artistic value along with his active involvement in prominent social projects has made him one of the world’s most recognized and admired artists.Renowned for his distinctive iconographic language, the artist employs geometric structures and a multicolored patterns. His artwork aligns with the Pop Surrealism style through which he always endeavors to inspire viewers, infusing his artworks with universal themes that invite diverse interpretations. Okuda's artistic repertoire extends across mural and sculptural interventions, along with gallery exhibitions. Beyond his impactful public installations, he reveals his artistic ability on canvas, seamlessly incorporating elements of embroidery and collage into his creations
Ro Hong Chul is a South Korean entertainer and entrepreneur.He is the co-host of the NETFLIX original show “The Hungry and the Hairy” with Rain.