Lavazza with Juliana Lima Vasconcellos tells the story of a new 100% coffee experience at Milan Design Week

Lavazza is presenting the site-specific installation "Sourceof Pleasure" by Brazilian architect and designer Juliana Lima Vasconcellos, a multi-sensory journey that triggers all the senses as it explores the universe of coffee.

Set up at the centre of the courtyard in Palazzo del Senato, home of the Milan State Archives the installation taps into the heritage and expertise of Lavazza, which celebrates its 130th anniversary this year, to transport consumers into the experience of 100% coffee in a completely new way thanks to a revolutionary new development unveiled to mark the occasion.

Framed against the building’s storied colonnade, the installation designed by Vasconcellos is a monumental structure characterised by a collected, almost sacred mood and a diameter of 18 metres, reminiscent of coffee tones from the very first glance.