Throughout 2024 Geberit, the european market leader for sanitary products, celebrates the 150th anniversary since its foundation with a series of initiatives under the claim “150 years of tomorrow”, highlighting its long history centered on innovation, quality and long-lasting partnerships with an eye set on the future and ready to welcome new challenges.
Born in 1874 as a one-man business in the historic center of the Swiss town of Rapperswil, on Lake of Zurich, today Geberit is a global group that employs more than 10,000 people worldwide and operates in 26 production facilities
Geberit starts the celebrations in Italy with the multimedia installation “WATERSCAPE” curated by NEO Narrative Environments Operas – an exhibition design studio focusing its research on thematic paths where content is placed in a close relation with the spaces.
Embracing a phygital approach, which brings together digital technologies and physical reality, a scenographic setup transports the public to discover the brand, that has always been characterized by a pragmatic attitude in the constant search for new goals and by a pioneering role in its sector, in perfect harmony with the main theme of the entire Superdesign Show: "THINKING DIFFERENT everything, everywhere, everyone".
The experiential journey into the world of Geberit begins in a first immersive area, highlighting the company's intrinsic connection with Nature, a reference point for a harmonious and balanced lifestyle, and its special bond with the Water element, powerful and cleansing, a source of relaxation and regeneration
The flow of water is indeed the source of inspiration behind the plumbing systems, and water is the natural element at the center of Geberit's attention: from the recovery of rainwater to the design of new piping systems characterised by durability and efficiency, and innovative patents for water drainage, Geberit's commitment to sustainable development is manifested through products that are not only innovative and of high quality, but also aspire to positively influence the industry, society and the environment.
The second area marks the milestones of Geberit's evolution from 1874 to the present, showcasing the progressively acquired expertise in skillfully managing water within the bathroom environment: a narrative path through the display of the new products, such as the new shower toilet AquaClean Alba, perfectly embodying Geberit’s mission to raise the standards of comfort in the bathroom, the new generation Acanto Turboflush wall-hung toilet and the Mix & Match concept conceived for the washplace area.
Finally, it is possible to discover the 3 Geberit worlds – wc area, washplace area and shower area - in an interactive area that immediately highlights the strengths of Geberit's know-how and the brand's expertise in providing systems and solutions that work in synergy behind and outside the wall, combining essential design capable of fitting into any minimal or decorative context and high technology. A large interactive wall allows the visitors to browse through the catalog proposals, combining them in a broad range of combinations, with the possibility of viewing even the most technical products hidden inside the wall.
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