Banco Deséa -LAVAZZA a modo GUFRAM
Lavazza is presenting an immersive installation at Milan Design Week devised by Gufram, in which the theatricality of the project expresses the highly-valued outcome of this original new partnership.
The focus of the Banco Deséa project is the Premium design of the new Lavazza A Modo Mio system coffee machine, which has been interpreted for the event through the radical spirit embodied by Gufram, a brand recognised as a benchmark for the creativity of its domestic sculptures, which are exhibited at the world’s top museums. The exclusive Deséa Golden Touch by Gufram features a vibrant golden livery that enriches the sophisticated contemporary aesthetic of Lavazza’s latest product, as well as celebrating the innovative coffee experience.
Like a work of art, Deséa Golden Touch by Guframis valorized and protected by an unexpected scenography inside the Ventura Centrale hangar, It is an evocative installation that is at one and the same time an original Coffee Club ready to amaze all visitors, welcoming them into an immersive setting where they can experience Lavazza coffee, an unconventional food proposal and a set of unique entertainment experiences