Following Lee Broom’s milestone 10-year anniversary in 2017, this year’s launches see the focus return to lighting, which the brand is renowned for. Revealing seven new lighting products, OBSERVATORY is Lee Broom’s most progressive work to date with new stellar-inspired designs playing with proportions of vertical and horizontal space, sculptural, spherical form, and the refraction and reflection of light. Observatory includes four new lighting collections: Eclipse, Orion, Aurora and Tidal.
OBSERVATORY uses new technology within the collection featuring LED lighting systems and bulbs custom designed and developed in-house by Lee Broom. Displaying new finishes such as polished chrome, and new interpretations of materials used in past collections, OBSERVATORY marks a new direction for Lee Broom. In a significant departure from the conventional design week model of previewing new designs several months before they go on sale, products from OBSERVATORY will be available to purchase immediately in-store and online, offering customers instant access to the show and the collection for the first time.
Alongside Eclipse, Lee Broom will also unveil Orion, Aurora and Tidal lighting collections
Orion comprises simple modular tube lights with opposing opaque and solid polished gold spheres whichconnect and expand horizontally and vertically to create bespoke constellations of light.
A U R O R A A scalable chandelier ranging from a 40cm diameter to a 1.5-metre diameter (16” to 59” diameter), Aurora is a chandelier of infinite adaptations which projects layers of ethereal rings of light created from linear LED light. T I D A L A polished chrome and opaque acrylic table lamp formed from two balancing hemispheres appearing to be pulled apart by an unseen gravitational force.
Visitors to the show will be able to interact with the designs closer than ever before as they explore the visual illumination experience.
OBSERVATORY will be presented as a trilogy of shows. Debuting in Milan, the exhibition will then travel to New York in May for NYCxDesign 2018, and to the London Design Festival in September. In addition to the seven products launching in Milan, new lighting designs will be unveiled in New York and London, building the collection into a substantial body of new work for 2018.
OBSERVATORY will be showcased in the BRERA Design District at Via Lovanio 6, Milan
All photos are by Arthur Woodcroft.