To celebrate its 25th anniversary, Surface is teaming up with celebrated architect David Rockwell to explore American design now by recasting a U.S. icon.
Aptly called The Diner, the experience will take place at Ventura Centrale during the Salone del Mobile design and furniture fair and will offer a coast-to-coast journey through the United States.
Four distinct environments—the Roadside Diner, the East Coast Luncheonette, the Midwest Diner, and the West Coast Diner—will riff on aesthetic ideas from around the country with a modern twist.
Rockwell’s vision will be enhanced by emerging and established U.S.-based designers, including the distinguished design consultancy 2×4, which is creating a comprehensive visual identity for the project.
During the day, The Diner will offer a contemporary take on quintessentially American food and drink, and feature a conversation series and other programming; at night, the space will transform into a nightclub featuring performances and parties.
Ventura Centrale,
17-22 April 2018
Via Ferrante Aporti 9
General opening hours:
10am-8pm from 17-21 April
10am-6pm Sunday 22 April