Belgium is Design is strengthening its commitment to promote design companies & designers during the Milan Design Week
Belgium is Design returns to the spectacular location of the Palazzo Litta where it will contribute to the DAMN° Magazine and Mosca Partners group project A Matter of Perception. Here the theme is dedicated to ‘Linking Minds’ and features a courtyard installation by renowned architects Diller Scofidio + Renfro.
the first floor of the 17th century Palazzo will host the Belgian platform, curated by DAMN° Magazine / Siegrid Demyttenaere, under the title Belgitude. Rather than defining affinities or peculiarities, this title is a simple declaration of pride in diversity: different historical roots, different languages, different backgrounds, skills and industrial specialities. Fearless to innovate, or to open up new horizons, or to mix identities.
Belgium is Design and DAMN° Magazine asked the designers to select the companies they wanted to collaborate with. Belgitude is about exchanging know-hows, collaborative excellence, friendly dialogues, but most of all, it is about local production
Displayed on white surfaces of different materials by the Brusselsbased architecture studio V+, each object becomes part of the Belgian landscape. Made of a variety of textures and scales, typologies and orientations, this multitude tells us about industry, art and craftsmanship; products, prototypes or one-offs; as well as about the fertile links and cross-pollinations between techniques, production technologies and, above all, human beings.
And the story is enhanced by the work of a photographer: this year is the turn of Laetitia Bica, who will interpret the essence of each collaboration in pictures
More info on www.belgiumisdesign.be
A Matter of Perception — Linking Minds at Palazzo Litta — Corso Magenta 24, Milano
Open daily : 11am-9pm
